Born and raised in Detroit, Michigan, Ashley Joi comes from a deeply musical family. Her mother, a member of the iconic group Brandye, performed on over 4,000 records, earning 16 gold and platinum albums, while her father managed the group. From an early age, Ashley was captivated not only by the music but also by the business behind it.

Following in her family's footsteps, Ashley became a songwriter and landed a record deal, collaborating with well-known artists. Her career led her to meet her husband, music legend, PooBear. Together, they have co-written multiple songs, including Justin Bieber’s hit Yummy, which earned Ashley her first Grammy nomination. She currently owns a successful music publishing company and has secured multiple platinum records of her own.

Beyond music, Ashley is a passionate entrepreneur, real estate investor, and business strategist. With a love for travel, culture, and personal growth, she constantly seeks new experiences and investment opportunities. Her keen eye for design led her into real estate development, where she has built an impressive portfolio, owning properties in Los Angeles, Las Vegas, Atlanta, Detroit, and Miami. She is currently developing new construction projects in urban communities to revitalize inner-city neighborhoods.

Now based in Miami, Ashley is a dedicated mother to two amazing children, ages 5 and 7. When she’s not immersed in business, you’ll find her practicing yoga, playing tennis, or cooking with love. She believes in the power of manifestation: if you can envision it, you can achieve it.

Ashley Joi is the author of Financially Fly: Mastering Money & Wealth for Women, a bestselling financial literacy book designed to help individuals—especially women—build wealth, achieve financial independence, and master money management with confidence. As the creator of the Financially Fly brand, she provides tools and resources to inspire financial empowerment. She is also the developer of the Deck of Gems affirmation cards, a transformative tool for mindset shifts, abundance, and success. Through her work in finance, business, and personal development, Ashley hopes to inspire and empower others to live their best, most fulfilled lives.